SASMA Launches 2025 Campaign with a Power-Packed Afternoon of Insight and Inspiration The South African Social Media Awards (SASMA) officially launched its 2025 season with a vibrant and inspiring event at the stylish Black Lounge in Woodmead on Friday, 16 May 2025.Â
Media professionals, influencers, content creators, and digital industry leaders gathered for a memorable afternoon of connection, insight, and celebration. Hosted by the ever-charismatic PD Jokes, the event featured thought-provoking talks and dynamic conversations led by guest speakers Terisa Hsu-Lee, Crystal Snowberry, and Liyema Pantsi, who brought their unique perspectives to the stage.
The panel discussion featuring social media powerhouses Dezz_Lee, Poloko Global, Mpho Mashigo, and Kendra delved deep into the evolving influence of digital storytelling, branding, and online community-building. The energy in the room was electric as panellists shared their journeys, insights, and bold visions for the future of social media in South Africa.
This launch wasn’t just about the conversations—it marked the official opening of nominations for this year’s SASMA Awards. Attendees were among the first to get a look at what’s ahead, as the campaign to honor South Africa’s most impactful digital voices officially kicked off.
Nominations Are Now Open!
Be part of recognition of the creators, innovators, and changemakers who shapes the online space. It’s your time to nominate your favorite voices in social media:
→ Visit www.sasma.co.za
→ Click on the “Nominate” tab
→ Submit your entries and spread the love!
The 2025 SASMA launch event set the tone for what promises to be a groundbreaking year in digital celebration. We can’t wait to see the incredible talent that South Africa has to offer. SASMA 2025 is proudly brought to you by:MKiva Accountants and Auditors, Bluecloud AI, Urban Sense, Mbono
Media House, with exclusive gift bags provided by Celebrity Drive.