Orchard On 25, the leading South African creative agency Founded by marketing executive Jay Badza in 2017 well known for bringing to life the marketing visions of global giants like Johnnie Walker, Glencore and Kellogg’s, has expanded its footprint across Africa! With new strategic partnerships in Zimbabwe, Nairobi and Kenya. the 360-degree agency has now set up shop in Harare, Zimbabwe. The launch of its new offices marks a significant milestone in the agency’s pan-African strategy as it deepens its roots on the continent and taps into growing opportunities across Africa.
“African countries are outperforming other markets for major brands, particularly with regards to development and innovation,” says Badza. “This presented a great opportunity to expand deeper into the African continent, to service corporations as well as the countries in which they operate.”
Orchard On 25 has partnered with celebrated Zimbabwean businesswoman, philanthropist and events doyen Dr Abigail Magwenzi, who has developed a global presence and reputation. She has been named as Partner in Orchard on 25 Zimbabwe, as well as the company’s Chief Relations Officer.
“We believe Dr Magwenzi’s global experience and expertise will bring immense value to our efforts to serve the continent and deliver on our pan-African strategy,” says Badza. “Harare and Nairobi are hubs of development and we believe advertising and creativity will be the next major opportunities for growth. We are delighted to be in both cities, to deliver groundbreaking marketing campaigns in these economic hubs.”
Dr. Magwenzi, who has over 30 years of business experience, is well-known for organising some of Zimbabwe’s largest events. She believes that the idea of collaborating with Badza captivates her.
“This strategic role offers an exciting opportunity to cultivate key partnerships, drive business growth, and enhance our global footprint,” she says. “I am committed to leveraging my expertise to foster strong relationships with local stakeholders, government entities, and industry leaders. Orchard On 25 is set to weave a rich tapestry of marketing magic that will transform the African landscape, one groundbreaking campaign at a time.”
According to Badza, the project is anticipated to highlight Africa as a hotbed of inventiveness, talent, and creativity. “Our expansion into Harare and Nairobi will help Orchard On 25 continue telling authentic African stories through the medium of advertising and branding,” he says. “Our eight years of experience in South Africa have been a catalyst for this expansion. Winning accounts with a wide range of major consumer and corporate brands is a seal of approval on our offering.
“Now, our growth trajectory has led us into these two incredible African cities, and we will rise to the challenge as well as to the expectations of these markets.”
Clients of Orchard On 25 clients range from beverages to breakfast groups, mining to conservation, and it is expected to extend its creative magic even further as the rest of Africa discovers its impact.