The road to the Makubenjalo Durban July officially began in spectacular fashion as Makubenjalo, in partnership with OMODA and Martell, hosted an exclusive media launch that perfectly captured the essence of this year’s theme, Country Allure.
Hosted on Friday, 26 June 2026, the launch brought together some of South Africa’s biggest media personalities, influencers, creatives and entertainment industry leaders for an evening that celebrated luxury, culture and the excitement leading up to one of the country’s biggest social and fashion events.
From the moment guests arrived, it was evident that OMODA was not only showcasing its premium vehicles but also positioning itself as a lifestyle brand that embodies sophistication, innovation and bold design. The collaboration between OMODA, Martell and Makubenjalo reflects a shared vision of creating experiences that go beyond the ordinary.
The evening flowed effortlessly from start to finish. Guests were treated to a beautifully curated dining experience, with every course complementing the premium atmosphere. The hospitality was exceptional, conversations flowed naturally, and the energy in the room made it clear that Durban July season had officially arrived. Every detail was carefully planned, creating an environment where luxury met authentic South African culture.
One of the highlights of the evening was getting an exclusive opportunity to speak to legendary kwaito group Boom Shaka, who will be performing at the Makubenjalo Stage during this year’s Durban July. “We’re happy and excited to be one of the performers on the Makubenjalo Stage. We’ll definitely be bringing fire with that unmistakable Durban flavour!”
The Makubenjalo Stage has become one of the festival’s premier entertainment destinations, known for delivering memorable live performances that celebrate local music and culture. This year’s line-up is expected to continue that tradition with an exciting mix of artists and DJs.
OMODA’s presence throughout the evening reinforced the brand’s growing position as a premium lifestyle brand. By partnering with Makubenjalo and Martell, OMODA is connecting with a new generation of consumers who appreciate innovation, bold design and elevated experiences.
Speaking at the launch, OMODA/ Jaecoo Brand Manager,Lungelo Zwane, explained that the collaboration was driven by a bigger vision than simply partnering for visibility. “This partnership was not about doing the obvious or expected thing, but more about doing a strategic thing.”
Her remarks highlighted OMODA’s approach to aligning with brands that share its values of innovation, authenticity and meaningful cultural impact, making the partnership with Makubenjalo and Martell a natural fit.
Martell, bringing more than 300 years of craftsmanship and heritage, complements the partnership with its legacy of excellence and sophistication, while Makubenjalo continues to establish itself as one of South Africa’s leading lifestyle and entertainment brands.
Together, the three brands have created a collaboration that celebrates heritage, luxury, creativity and authentic South African storytelling.
If the media launch is anything to go by, the Makubenjalo marquee at the Durban July is set to be one of the event’s standout destinations. From premium hospitality and world-class entertainment to fashion, culture and innovation, guests can expect an experience unlike any other.
The road to Durban July has officially begun and with OMODA, Martell and Makubenjalo leading the way, this year’s celebration promises to be bigger, bolder and more unforgettable than ever.