Last week, Primedia hosted a pivotal event at its Sandton headquarters, welcoming key clients, agencies, and industry leaders to unveil the next steps in its evolution into a media tech company. During this significant transformation in content, technology, and live experiences, Kelvin Storie, Co-CEO of Primedia Broadcasting, announced that Primedia+ will soon be available on Connected TV. This initiative aims to bring South Africa’s premier audio brands directly into the living rooms of millions via smart TVs and addressable devices. This development follows the successful launch of Primedia+ on Apple CarPlay and Android Auto in August 2026, which embedded a seamless audio experience into the daily journeys of South Africans and the diaspora.
The event showcased how Primedia is shaping the media landscape by creating a fully integrated commercial ecosystem where events, Connected TV, and compelling content converge. This approach fosters high-impact, culturally resonant brand partnerships across every platform and audience touchpoint, supported by an evolving tech stack.
An Integrated Media Ecosystem in Motion
Primedia Amplified unites expertise in various areas, including:
– Sponsorship
– Content Integration
– Experiential Marketing
– Media Sales
– Commercial Strategy
– Digital Technology
This convergence enables ideas to flow seamlessly across live experiences, linear broadcasts, and connected platforms, amplifying brands and content in harmony with culture.
Key Initiatives Highlighting Innovation
Several flagship initiatives reflect Primedia’s commitment to innovation and authentic engagement:
– Moonstruck Returns:CapeTalk’s iconic sunset beach concert at Clifton 4th Beach in Cape Town has been revitalized, blending live music, ocean sunsets, and premium social connections for a memorable lifestyle experience.
– KDay Renaissance for 2027: KDay is evolving into a multi-layered experience with activations for all generations, featuring music, tech zones, lifestyle hubs, and immersive kids’ areas.
– The B-Side Podcast Series with Sishii: In partnership with the Bowling Club, Primedia+ will host a 52-episode podcast series featuring celebrated South African artists, enhancing Primedia’s presence in the creator economy.
– Camomile Live: Targeted at Gen Z, this summer micro-event series will offer intimate concerts in major South African cities, providing brands with a genuine entry point into youth culture.
– P-Flex:This advanced real-time booking and buying portal allows clients to access Primedia’s inventory easily, optimizing targeting and maximizing activation effectiveness.
– Primedia Studios: With a focus on content production excellence, Primedia Studios continues delivering successful local productions. Notable achievements include *The Masked Singer* Season 3, which drew 1.5 million cumulative viewers on SABC, and ongoing popular shows like Deal or No Deal.
A Strategic Leap Into Connected Living Rooms
The upcoming launch of Primedia+ on Connected TV is more than a technological upgrade; it represents a cultural milestone. By integrating trusted audio and video content onto smart TVs and addressable devices, Primedia aims to embed its brands deeply within South African home entertainment, merging universal accessibility with premium quality and immersive engagement.
Kelvin Storie emphasized, “Primedia is not merely evolving with technology; we are leading its reinvention. From live festivals to intimate podcasts, and from trusted radio voices to digital smart TVs, we create intersections where culture, content, and connection ignite.”
Jonathan Procter, Group CEO, expressed enthusiasm about Primedia’s progress, stating, “We have evolved from a legacy media company into a fully digital creative hothouse, serving rapidly evolving audiences and advertisers who wish to reach their audiences meaningfully and measurably.”
This announcement marks a significant step for Primedia as it integrates technology and content, paving the way for enhanced audience engagement and brand partnerships.